By Chad Peterson: Solopreneur Projects, SEO Strategy, and Lessons That Stick

I built this site to document what I’m learning, fixing, and testing—across web strategy, personal projects, and real-world experience. It’s not theory. It’s what I am doing.

🚀 Follow My SEO Site-Building Series

I’m rebuilding sites from the ground up—faster hosting, better site structure, smarter content strategy. This is my working SEO blueprint.

Step 1. WPX Hosting

Why I Chose WPX Hosting

Site speed, real support, and no gimmicks. Here’s why WPX was the best move I made during my rebuild.

Step 2. Domain Names

How to Choose a Domain Name

It’s more than just availability. I break down the key traits of a domain that’s brandable, memorable, and SEO-ready.

Step 3. Planning My First 10 Posts

Before publishing anything, I built a roadmap — 10 posts that give my site structure, support internal links, and cover key topics.

🏡 Vacation Rentals

I’ve worked with two very different vacation rentals — a small ADU in town and Pete’s Cabin, a remote off-grid getaway above the Prineville Reservoir. Each one requires a different approach to bookings, guest expectations, and content strategy.

Whether it’s optimizing listings, writing local guides, or capturing the right kind of photos, I’ve been hands-on from the start.